Which stage is NOT typically part of the BI lifecycle?

The correct choice is identified as the stage that does not typically belong to the Business Intelligence (BI) lifecycle, which is product marketing. The BI lifecycle generally revolves around the stages that help organizations gather, analyze, and leverage data to inform decision-making processes.

Data collection is a crucial first step, where raw data is gathered from various sources. This sets the groundwork for all subsequent analysis and insights. Data analysis follows, which involves examining the collected data to uncover patterns, trends, and actionable intelligence. Performance management is also integral, as it focuses on using the insights gained from data analysis to measure and improve organizational performance against established goals and objectives.

While product marketing may play a role in how insights from BI are applied to enhance marketing strategies or campaigns, it is not a core component of the BI lifecycle itself. Instead, product marketing is more related to the processes involved in promoting and selling products, which is outside the purview of the BI framework that emphasizes data handling and decision support.