What is the purpose of a business report in BI?

The purpose of a business report in Business Intelligence (BI) is to offer a detailed account of business performance and data analysis. This type of report synthesizes various data points to present insights into operations, sales, customer behavior, market trends, and other critical metrics relevant to decision-making processes.

Business reports are essential tools for stakeholders across the organization because they help in identifying areas for improvement, forecasting future performance, and supporting strategic planning. They leverage data visualizations, dashboards, and analytical summaries that allow for a comprehensive understanding of the organization's overall health.

While financial statements are an important component of business reporting, limiting the purpose to just that aspect does not encompass the breadth of information and insights that BI reports provide. Similarly, while creating marketing strategies and evaluating employee performance may be informed by business reports, they are not the primary purpose. The primary function lies in the holistic presentation of data analysis and performance measurement to facilitate informed decisions.