What is the purpose of a scorecard in BI?

The purpose of a scorecard in Business Intelligence (BI) is to track key performance metrics. A scorecard is a strategic management tool that translates an organization's mission and strategy into a comprehensive set of performance metrics. Through the lens of key performance indicators (KPIs), scorecards provide a visual representation of an organization's progress towards its goals, enabling stakeholders to easily assess performance and make informed decisions.

This tracking allows for a better understanding of how well the organization is performing against its strategic objectives and can help highlight areas that may need improvement or adjustment. By focusing on measurable outcomes, scorecards facilitate management's ability to align resources and efforts with desired results.

Other options do not accurately capture the primary function of a scorecard. For example, while high-level discussions may occur using the insights derived from scorecards, the primary intent is to track performance metrics systematically. Similarly, storing unprocessed data or randomizing performance targets does not align with the structured and strategic nature of scorecarding in BI.