What is the primary focus of data visualization in business intelligence (BI)?

The primary focus of data visualization in business intelligence is presenting data visually. This approach transforms complex data sets into more understandable visual formats, such as charts, graphs, and dashboards, which enhance the user's ability to grasp insights quickly and effectively. By using visual elements, data visualization aids in identifying trends, patterns, and outliers in data that might be challenging to recognize in raw numerical formats.

While interpreting data findings, aggregating data, and conducting statistical analysis are essential components of the broader business intelligence process, data visualization specifically emphasizes the visual representation of data to facilitate communication and understanding among stakeholders, empowering them to make informed decisions. Visual data representation enables users to access information at a glance, promoting quicker and more effective decision-making.