What does prescriptive analytics aim to do?

Prescriptive analytics aims to recommend actions for achieving specific desired outcomes. This approach goes beyond simply analyzing historical data or providing descriptions of past events; it actively suggests a course of action based on predictive models and optimization techniques. By leveraging data analysis, algorithms, and business rules, prescriptive analytics helps organizations make informed decisions that can lead to better business results.

The goal is to guide users on what steps to take in a given situation, taking into account various scenarios, constraints, and potential future outcomes. This predictive capability is particularly valuable for complex decision-making processes, enabling organizations to enhance their strategic planning and operational effectiveness.